The Segment Epidemic
Most companies prospect with segments, but they have a few major flaws...
Break the black box! How do you know the person is actually "in-market"? A marketer knows their own customers best, so why trust some other company to find more?
"Tired of choosing a segment that "almost" fits your business? Stop compromising your quality by buying off-the-shelf data from taxonomies or segment lists.
When performance fluctuates, segments give you no control. This all-or-nothing approach forces you to buy the underperforming parts, without the ability to cut out inefficiencies
No Competitive Advantage
Most DMPs resell their segments as many times as possible, so your competitors are likely buying the exact same people as you. How are you expected to get ahead?
Finally, A Better Way To Build Audiences
Audience Lab lets you handcraft audiences using your own industry experience, leveraging precise and deterministic behavioral data from across the web. It's easy, and gives you complete flexibility and transparency around who you're targeting.
This is Your Ideal Audience
Traditional Black Box Segments
You Mix and Match Segments
But what does it get you?
I Want... People reading about "Fashion"
I Want... PEOPLE RESEARCHING "DRESSES"
I Want... PEOPLE WHO HAVE NOT VISITED "AMAZON.COM"