Audience Lab by Clickagy

Precision audience building from the internet's behavioral data, without surrendering to segments

The Segment Epidemic

Most companies prospect with segments, but they have a few major flaws...

No Transparency

Break the black box! How do you know the person is actually "in-market"? A marketer knows their own customers best, so why trust some other company to find more?

Too Broad

"Tired of choosing a segment that "almost" fits your business? Stop compromising your quality by buying off-the-shelf data from taxonomies or segment lists.

Marketing Icon
No Flexibility

When performance fluctuates, segments give you no control. This all-or-nothing approach forces you to buy the underperforming parts, without the ability to cut out inefficiencies

No Competitive Advantage

Most DMPs resell their segments as many times as possible, so your competitors are likely buying the exact same people as you. How are you expected to get ahead?

Finally, A Better Way To Build Audiences

Audience Lab lets you handcraft audiences using your own industry experience, leveraging precise and deterministic behavioral data from across the web. It's easy, and gives you complete flexibility and transparency around who you're targeting.


This is Your Ideal Audience

Traditional Black Box Segments

  • You Mix and Match Segments
    But what does it get you?

Audience Lab

  • I Want... People reading about "Fashion"
    OR
  • I Want... PEOPLE RESEARCHING "DRESSES"
    AND
  • I Want... PEOPLE WHO HAVE NOT VISITED "AMAZON.COM"

Take a Closer Look

At Clickagy's groundbreaking Audience Lab

annotation

Get in Touch